Downtown London - News

August 2015

  • Business Spotlight: Runners' Choice!

    August 11, 2015

    Business Spotlight: Runners' Choice!



    Discover Runners' Choice downtown! 

    For the past 25 years, the staff at Runners' Choice downtown, have motivated, educated and inspired their customers as the city’s foremost experts in the sport of running.

    This Canadian retail success story began with Londoner Paul Roberts, a retail manager working for Athlete’s Foot. When the chain store filed for bankruptcy in 1989, Roberts intuitively saw a need for a specialized running shop that sold far more than just running shoes. The Runners Choice concept was born in 1990, when Roberts opened the store at 207 Dundas Street. Today, not only are the shelves stocked full with the latest running shoe brands, there are nutritional products, clothing, GPS sport watches and triathlon gear to fit the needs of local athletes.

    In 2013, long term employee and store manager Brian Hagemeier purchased the business from Roberts. Hagemeier moved to London to attend Fanshawe after an impressive high school running career, having won seven OFSAA medals. He discovered the strong group running community at Runner’s Choice and the natural beauty of the Forest City, while putting tread to the road.

    Runners' Choice is dedicated to their community of athletes. Signing up for one of the store’s clinics is the best way for runners to stick to their goals, be social and to reach the finish line injury free. Although running is quoted as “an individual sport”, it takes a great deal of support from family, friends and a steadfast coach motivator to get the average person to complete a race. Long time veteran staffer and group leader John Ferguson, teaches more than the basic concepts of time, distance and pace. He embodies the spirit of coaching by keeping his clients interested and challenged. The highly approachable, Ferguson is an accomplished Canadian marathon runner.

    The range of clinics offered at the store has something for every level of runner. Learn to Run, 5Km & 10km, speed, half to full marathon. The weekly clinic routes make great use of London’s scenic neighbourhoods and the 40km of designated pathways along the Thames Valley Parkway system. If running is not in your fitness repertoire, the store offers an urban pole-walking clinic for great exercise, weight loss and camaraderie.

    Do you like to find ways to be charitable? Runners enjoy giving back to the community by racing for local charities. Runners' Choice is actively involved in organizing and sponsoring races through the London Honda Series, Forest City Road Races and the London Distance Series. Check the website for upcoming dates.

    Whether you are an avid runner or new to the sport, Runners' Choice offers something for everyone. The store carries the most tried, tested and true products. Come meet the friendly staff whom stand behind their merchandise, are knowledgeable and passionate. Don’t be surprised while mastering your shoe fitting that they find a new way for you to keep “loving your run.”

    Happy 25th anniversary Runners' Choice!


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