Downtown London - News

August 2018

  • Little Labels supporting fashion forward vision for kids

    August 13, 2018

    Little Labels supporting fashion forward vision for kids

    By Sean Meyer


    Sarah Pattyn and her daughters Isabella, now 11, and Olivia, now 8, had been looking for children’s fashion options in London three years ago, but came away disappointed with what was available.


    So, they decided to do something about it.


    Sarah — with ongoing support from her daughters — launched Little Labels Boutique as a way of offering high-quality fashions to newborns and kids up to 12 years old.


    Given the shop, located at 623 Richmond St., is celebrating its three-year anniversary later this month, it seems their idea has worked out.


    “I do feel we’re headed in the right direction. We’ve got lots of families who come on a regular basis . . . we’re also meeting new people all the time,” she said. “We’re a baby in the grand scale of things . . . we want to keep things fresh, keep people interested. It’s constantly changing and moving forward, and we want to do that for people in London.” 


    Although she currently lives in Ilderton, Sarah grew up in Strathroy, and so trips to downtown London — particularly along Richmond Street — were always a treat.


    Given her connection to the area, when it came time to set up shop there was only one place she wanted to be.


    “I grew up loving Richmond Row. Shopping here, eating here, watching shows here, doing the theatre, doing the park, it has become something very special,” she said. “It was an outing, a special day to come to downtown London, to Richmond Row, and shop the best of the best of what London has to offer. I do feel Richmond Row is a special place that way.”


    Sarah said she feels “very fortunate” to be surrounded by passionate merchants, restaurants and other entrepreneurs who feel just as strongly about local business as she does.


    Even so, she acknowledges “there’s never a dull moment” working in the downtown. Despite the challenges and what she sees on the street on a daily basis, Sarah remains confident about the future of not only her business, but the downtown as a whole too.


    As any business owner would attest, it can be difficult to disconnect and take a break from the daily grind of entrepreneurship. 


    Thankfully, Sarah said she’s fortunate to come to a job every day that she loves.


    “I love my little store, but there are so many moving parts to it. We live in a world that is so online,” she said. “Through social media, I’m accessible to customers 24 hours a day. Your wheels are constantly going about what you can do to stay on track. That’s the stuff that keeps me up at night, but in a good way.”


    That said, she does welcome the opportunity to get away with her family whenever she can.


    She particularly enjoys heading up north to the family’s vacation spot in Penetanguishene for a week every summer. The family also typically spends the month of January in Florida where they “reconnect as a family,” and essentially “sleep and eat and see Disney.”


    Of course, she does find time just for herself.


    Committed to working out at least a couple times a week, which she says is “absolutely essential,” Sarah also finds time for a good book.


    “I love reading; I’m an avid reader, a book a week at least regardless of how busy I am,” she said. “I don’t say no to anything; if it looks intriguing, I’ll give it a try.”


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