Downtown London - News

July 2018

  • The fun of finding solutions key to sagecomm success

    July 30, 2018

    The fun of finding solutions key to sagecomm success

    By Sean Meyer


    When Jeff and Lindsay Sage launched their strategic marketing company, they did so with two goals in mind — to help clients better communicate with the community, but to also find a little more time for themselves.


    “We’d always talked about starting a business. After our son was born we quickly realized we wanted to have greater work/life balance,” Lindsay said. “We both had demanding jobs, so the ability for me to have some flexibility to work from home was really attractive to us at that stage in our lives.”


    The couple — who are both company co-founders and senior strategists — started sagecomm in 2009, launching first from their home basement, before moving into their long-time home at 117-A York St.


    Over time, the Sages built their company to where today it has nine fulltime employees and a handful of part-time and contract partners.


    But for a company that has built its reputation through communications, one thing that hasn’t changed is its commitment to — as Lindsay says — “giving good consulting and advice based on research and fact, rather than assumptions.”


    Marketing and communications might not sound like everybody’s cup of tea, but the Sages agree that for them it’s actually a lot of fun.


    The diversity of clients, opportunities and challenges isn’t only fun because they never face the same day twice, but because they both consider it “a real privilege” when someone will trust them with their future.


    “The people who are able to do it well are one thing, but it’s quite another to do it while you’re holding trust,” Jeff said. “Holding trust, building authentic relationships with people over time, provides a tremendous competitive advantage and I don’t know how else to do it.”


    Given the nature of their work, sagecomm could have set up anywhere once the decision was made to move out of the Sage family basement.


    Setting up in downtown London was a deliberate choice and one Lindsay said the couple has never regretted.


    “I love the downtown. I feel it’s the nexus or the heart of the energy of a community,” she said. “Downtown has evolved tremendously in the last decade or more. I think we’ve had the benefit of some big thinkers — even sometimes despite maybe the tide of public opinion or a certain segment of it — who were willing to make the big investments because they knew it would pay dividends.”


    Building a successful company, to the surprise of nobody, means Lindsay and Jeff put into some particularly long days.


    As much as they enjoy the work, they both agree that sometimes — as Lindsay puts it — they just have to “get away with our babies and have family time” in whatever way they can. 


    That can mean getting into an RV and going away for the weekend or, as they have planned for later this summer, taking the whole family out east for an extended vacation.


    When they’re not doing things as a family, Lindsay said she likes to read, particularly anything longform like the New Yorker. That said, she’s equally happy to sit down with some “really terrible, cheesy detective fiction.”


    Jeff also likes to read, more non-fiction mind you, and listen to podcasts. 


    But for him, being in nature is his greatest thrill.


    “Going fishing, even just being on the water, is a spiritual thing for me,” he said. “Being in the bush is a spiritual thing. If I’m out in the middle of nowhere with my family, it’s a wonderful thing.”


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