Small is the New Mall – Launching Today!
Downtown London is launching a comprehensive marketing campaign to encourage and incentivize shopping downtown this holiday season. Keep an eye out for digital billboards, CTV news ads, radio/Spotify ads and holiday-themed social media content.

Feel free to use #SmallIsTheNewMall in your own marketing material or share the below graphics to help spread the word.

Our team will be popping by each of your businesses shortly to drop off a window decal and paper shopping bags to help promote supporting local this holiday season.

Downtown London Marketplace – Coming Soon!
Downtown London wants to help Londoners support downtown businesses this holiday season…and we have some very exciting news to share!

We have created an online marketplace…think of it as a local Amazon for our downtown!

Your business can list products, services, or gift cards online through this marketplace and consumers can shop online through out site. Consumers can either choose to have their purchased delivered via Canada Post or pay online and pick up in store.

There is no subscription fee to be listed on this marketplace.

More details about how to get involved will be released shortly. If you are interested in learning more, please send an expression of interest to Colleen at

Shop Local Gift Guide
Downtown London has partnered with the Old East Village to publish a digital Shop Local Gift Guide. The guide will be released on social media and on both BIA websites on December 1, 2020. We will also send a copy via email for your distribution.

Window Decorating Contest
The annual window decorating contest is back! We invite you to decorate your windows this holiday season and enter into our contest to win Downtown Dollars.

There will be two parts to the contest this year: a judged portion and a fan’s choice!

Judges include Julie Atchison (CTV News), Amber Desilets (The Pink Millennial) and Dennis Garnhum (The Grand Theatre). Entries will be judged on cleanliness, originality, use of material, and overall impact.

Londoners will be encouraged to vote for the Fan’s Choice award on our website beginning December 1, 2020. Links to voting to follow.

The deadline to submit an entry is November 25th at 5pm. To submit, all you need to do is send a photo of your window display to!