What services does Downtown London provide?

  • Incentives, Grants & Loans

    Façade Improvement Loan Program - City of London Program

    This loan program assists downtown property owners interested in improving their building facades, including eligible non-street front facades. Qualifying property owners may be eligible for a ten-year, interest-free loan up to a maximum of $50,000 or half the value of the façade improvements being proposed, whichever is less. If deemed a forgivable loan in the Targeted Incentive Zone, the grant portion of the loan is the lesser of $12,500 or 25% of the loan repayments.
    Eligible Areas: Richmond Row Corridor, Targeted Incentive Zone, Community Improvement Plan Area

    DOWNTOWN FACADE UPLIGHTING GRANT - City of London Program
    This grant assists property owners or authorized agents (tenants, contractors, property managers, etc.) interested in uplighting their buildings facade design and architectural features. Qualifying property owners may be eligible for a one-time grant up to a maximum on $5,000 per building but not to exceed the total cost of uplighting materials and labour. This amount would not be included in any facade loan for the same building.

    UPGRADE TO BUILDING CODE LOAN - City of London Program
    This loan program assists downtown property owners with interior improvements that relate to Fire and Building Code requirements. Qualifying property owners may be eligible for a ten-year, interest-free loan up to a maximum of $200,000, or half the value of the work being proposed, whichever is less. If deemed a forgivable loan in the Targeted Incentive Zone, the grant portion of the loan is the lesser of $25,000 or 12.5% of the loan repayments.
    Eligible Areas: Richmond Row Corridor, Targeted Incentive Zone, Community Improvement Plan Area

    REHABILITATION TAX GRANT PROGRAM - City of London Program
    This grant program assists downtown property owners interested in developing residential units. The grant covers 100% of the residential development charges and a portion of the municipal tax increase. Grant amount is based upon the value of net residential development charges paid to the City at the time of application, and the increase in the municipal portion of property taxes directly related to the eligible project.
    Eligible Areas: Targeted Incentive Zone, Community Improvement Plan Area

    COMBINED RESIDENTIAL DEVELOPMENT CHARGE & TAX GRANT - City of London Program
    A grant program that assists Downtown property owners interested in developing residential units. The grant covers 100% of the residential development charges and a portion of the municipal tax increase. Grant amount is based upon the value of net residential development charged paid to the City at the time of application, and the increase in the municipal portion of property taxes directly related to the eligible project.

    For more information regarding incentives, grants, and loans please contact Kathy at Kathy@downtownlondon.ca

  • Marketing Initiatives

    Downtown London has a robust marketing program, showcasing the boundary as a whole and working to increase feet on the street and traffic to your business. As part of this program, members can reach out for assistance with the following:

    PROMOTION
    Hosting a special event, promotion, or sale? Reach out to us and share your news so that we can promote it across our social media channels and newsletters! Tag Downtown London in your social media posts so that we can share them to our following.

    MARKETING & SOCIAL MEDIA COACHING
    Need a little assistance with increasing your digital presence? We can help you set up social media accounts, provide tips and tricks, and show you some ways to make social media management less time consuming!

    PHOTOGRAPHY & VIDEOGRAPHY
    We are always happy to drop by and take some photos or videos of your business when you get a new product, create a beautiful window display, or want to highlight what makes your business unique! These photos can be used for social media or future marketing campaigns.

    GRAND OPENINGS & ANNIVERSARIES
    Want to add a special touch to your grand opening? Why not borrow our giant scissors and ribbon for a ribbon cutting ceremony! We are happy to attend and promote your event across our platforms!

    BUSINESS DIRECTORY
    We will publish your businesses contact information in our online directory so that you receive as much exposure as possible! You can find this directory right here on our website.

    BLOG WRITING
    We want to share your story! Reach out to us to have a blog post written about your business and the people who bring it to life.

    If your business is having a special promotion, you need assistance with social media, or would like to participate in any of the above initiatives please contact Colleen at colleen@downtownlondon.ca

  • Placemaking & Public Spaces Initiatives

    As a member, you benefit from a variety of placemaking & public spaces initiatives. We work to beautify our neighbourhood with flowers, winter greenery, banners, holiday decorations, and more!

    We also organize public art projects, pop-up activities, and sponsor events to make the downtown a more vibrant and exciting place to be.

    Hosting an event in the downtown? Contact us to see if you qualify for sponsorship funding!

    For more information on Placemaking & Public Spaces initiatives please contact Lisa at lisa@downtownlondon.ca

  • Clean Team

    The Clean Team works to ensure the downtown is looking its best! They spend their days sweeping up cigarettes, picking up garbage, and lending a helping hand with general cleanliness. They can also help with graffiti removal.

    For more information, please contact Lisa at lisa@downtownlondon.ca

  • Downtown Dollars

    A great corporate or personal gift, Downtown Dollars encourage local spending. They are bills in denominations of $5’s, $10’s, and $20’s that can be spent almost anywhere downtown! You can purchase Downtown Dollars at our office at 123 King Street and each package includes a list of participating merchants.

    For Consumers: Downtown Dollars can be redeemed at many of our merchants. Please inquire prior to your purchase or meal with the merchant that you hope to spend Downtown Dollars so that they are aware that this will be your method of payment.

    For Merchants: Downtown Dollars are redeemable for 100% of their face value to merchants who are members of Downtown London. Simply drop by our office at 123 King Street Monday-Friday between 8:30am-4:30pm and we can write you your cheque immediately.

    If you are interested in purchasing Downtown Dollars or require further information please contact Vicki at Vicki@downtownlondon.ca

  • SuperGuides

    The SuperGuides are Downtown London’s eyes and ears on the street during the summer months! This group of students act as street ambassadors organizing pop-up activities on the streets of downtown, assisting with way finding, relaying messages between the BIA and members, and helping to showcase what makes downtown unique on social media.

  • Discounts

    Provincial Glass - 10% off materials and labour
    Swish Maintenance - 10% off cleaning products (in-person purchases only)
    Street Patios Inc. - 40% off