In this Issue:

Community Well-Being Survey
Earlier this month, we shared our new Community Well-Being Survey and there is still time to have your voice heard.

This short survey focuses on key downtown conditions impacting your business, including safety, cleanliness, and day-to-day operations. Your feedback is essential in helping us advocate effectively on your behalf.

The survey takes just 2-3 minutes to complete, and all responses remain confidential and reported in aggregate.
Take the survey here
If you’re currently facing specific challenges or would prefer to connect directly, our team is always available to support you.

Thank you to everyone who has already participated, your input makes a difference!

Downtown Inclusion Paper
Inclusion is a practical condition for downtown vitality. A thriving downtown is one where people feel welcomed, represented, safe, and able to participate fully in civic, cultural, and economic life.
Read the full Downtown Inclusion paper here

Last call to join the 2026 Patio Trail!
We’re excited to bring back the Downtown London Patio Trail!

The trail encourages visitors to explore downtown’s patios using a free digital passport. Each check-in earns points toward Downtown Dollar Gift Cards, exclusive discounts and other prizes which keeps people coming back!

Why take part in Downtown London Trails?
– It’s free to join
– Boost visibility for your business with built-in promotion
– Over 3,700 passholders participated in our last trail season
– Over 135 participating businesses across all of the trails

This year, we’re also adding exclusive business discounts to help drive even more engagement! If you’d like to join, offer a special deal to trail passholders, or share any other details about your business, just fill out the form below.
Sign up and let us know more here!
📌 April 24th is the last day to sign up.

BACK BY POPULAR DEMAND!

We’re delighted to bring back this exciting promotion that supports every merchant in the Downtown London BIA.
And the best part? 
Your business is automatically included!
How does it work?
For 6 weeks starting May 4, there will be a weekly $1000 draw from all the photos of shopping receipts uploaded to the contest website. $500 will go to the winner and $500 will be shared with the Downtown London business that issued the winning receipt.

This promotion is proven to get people to:
Shop more!
Spend more!
Try new businesses!

If this sounds familiar it’s because we’ve done successful versions of this before and got over!
Every Receipt of $15 or more = One Entry into the next draw

  • Receipts can be physical or digital
  • Online reviews about your business can also be submitted instead of receipts -so ask for these valuable reviews!
  • Encouraging your customers to enter will increase your chances of winning $500 too!

If you have any questions don’t hesitate to contact me at Judith@DowntownLondon.ca.

Sincerely,
Judith Smith
Manager, Public Realm & Activations, Downtown London Business Association

Temporary Road Closure
Temporary street closure for Hockey Fest scheduled from May 7, 2026 at 3:30pm until May 10 at 10PM.

The following roads will be temporary closed:

  • Wellington St (Wolfe St to Dufferin Ave)
    • Local access only from Wolfe St to the half circle at Centennial Hall to maintain access to the Canada Life parking lot
  • Wellington St (Dufferin Ave to Queen St)
    • Local access only from Queen St to the Canada Life loading dock
  • Dufferin Ave (Clarence to Wellington St)
  • Dufferin Ave (Wellington to Waterloo)
    • From Waterloo St to Picton St will be local access only to allow entry to the school parking lot, Centennial Lane, and Picton St

Good News