Two years of Downtown London Gift Card program

LONDON, ON – Downtown London Business Improvement Area (BIA) celebrates two years of the Downtown London Gift Card program this month! The gift card can be redeemed at 150+ registered businesses within the BIA’s district.

Over the past two years, Downtown London has sold over $230,000 worth of gift cards, and has provided $170,000 worth of gift cards in sponsorships. That is over $400,000 dedicated to local downtown spending! 

“Our gift card program was launched in 2021 as part of our COVID-19 economic recovery response,” explained Barb Maly, Executive Director of Downtown London. “It has become a fundamental tool and has encouraged more than $400,000 in local spending in our downtown core. 

“We know that many of London’s residents, downtown office workers and out of town visitors come downtown to explore the unique offerings that many downtown restaurants, retailers or salons have to offer. These include both traditional favorites and new storefront businesses as Downtown London has had over 35 new businesses that have opened this year!”

The gift card is a great gift for people that like a bit of everything – with several restaurants, retail stores, and personal services registered with the card, it is the gift of many experiences. 

Customers can purchase a gift card in person at the Downtown London office or online at

Additional Quotes:

“The DTL Gift Card program has enabled people that might not otherwise visit our clinic to come check us out and buy products – like our Chiroflow water based pillow – and created an awareness of our business that would not have been possible otherwise. I am very grateful for the DTL gift card program and happily encourage other businesses to get involved!” Eric Jackson, London Chiropractic and Massage Clinic

“We have been really happy with the Downtown London Gift Card program. It generates business throughout the downtown along with introducing many to businesses they hadn’t visited before.” Mike Smith, local restaurateur (Toboggan, Joe Kool’s, Fellini Koolini’s, Runt Club Pub)

“We have had many new customers shop at our store with the gift card program.  Using the card as a prepaid credit card is easy to use for both the customer and the store.  Great for shopping downtown!” Sharon Lehman, Life Styles


Media Contact

Jocelynn Aubertin
Communications and Social Media Coordinator
Downtown London

About Downtown London

Downtown London is the catalyst and connector for a shared community vision of London’s downtown, on behalf of members, in partnership with the City of London and in support of major economic development, cultural, educational, and private sector stakeholders.

Our mission is to steward the levy paid by member businesses by leading and championing programs and investments that make London’s downtown a destination of choice and an economic centre that supports the entire community.